Check out Pamplamousse. Something really fresh and positive about their sound. I love the DIY set up they have. From recording in what looks like their own home, to playing all their instruments, producing their own innovative videos and marketing themselves, it seems, exclusively on the web. They even get their artwork done by their fans. Amazing. I don’t think I’ve seen a group yet with so many rave comments on youtube.
The social web of course is an enabler for this and many other innovative ventures. Take the story of Sendsocial.com. This is a simple service that allows you to send gifts to people, just by using their twitter name or email address. No need for an address. Its available in the UK only at the moment and the courier service that it uses, is priced very competitively. Sounds like a great match for sellers of artisan goods to me.
The really interesting thing about this venture though, is that, it was started on Twitter. All the entrepreneurs who helped create the business, were assembled virtually through Twitter, by serial entrepreneur Ben Way. I have to disclose, I was one of those, who received a share in the venture, by virtue of spreading the word on twitter. So I may be biased? But I really wish them well, as it would set a remarkable precedent for growing business out of the social web. This is a perfect example of the matching up of a surplus idea from from a serial entrepreneur with entrepreneurs and enthusiasts on twitter, who are only too ready to make the idea into a business. Which makes me think again about my post on Inspiration and Rapid Replication.
Is there someone out there who could build a meta tool that will match up the surplus of ideas of busy entrepreneurs and creative people with the surplus of available doers out there, using twitter as the channel?
A most amazing improvisation.